Apple Inc. and their products

1. How does Apple create awareness of its product?

Apple is the most valuable brand in the world. Apple products are something that makes people spend their money on. They promotes their products through commercials and print ads, focusing on how their products are different from competitors. Commercial ads run when a product is first launched and print ads will run throughout the product's life.

One big component of Apple's promotion is their yearly keynote speeches. These events themselves are not only part of Apple's overall promotion, but have become a part of their brand and image. They know how to keep fans interested on upcoming products.

2. How does Apple get their consumers to try their products?

There is no denying that getting your hands on the latest Apple products is quite straightforward, what you need to do is just to drop by their stores nearby, and you will get the professional service and support from Apple team members such as shopping assistance, setting up new devices, choosing a career plan along with their expertise on the latest products. 

3. How Apple give information about the products to their customers?

It will not be the end of the world, if you miss the annually Apple September event, which is one of the biggest technology events that draws attention of most technology fans around the world regarding the new devices and new technology coming to life. Whether in person or online, Apple team members would deliver the same level of service and support customers have come to expect from Apple. 

4. How does Apple retains loyal customers?

Apple communicates to its customers based on what they care about. They understand that the experience is what matters, not megabytes nor megapixels. 

Their marketing attention to detail sets them apart and just like their sleek simplified designs they keep their message simple and relatable, which gets people talking.

Loyalty builds growth. Apple has built up one the most loyal customer bases globally. Their customer base support each other, with plenty of helpful advice to sort out any technical issues Apple customers may have. Apple have successfully create a bone with their customers and make them feel better when using its products. 

5. How does Apple entice the customer to buy more and use their product frequently?

Apple has an army of loyal fans that would buy absolutely everything that has Apple logo on, no matter what the cost. When it comes to Apple, we come to the whole new ecosystems that Apple's competitors are trying to do something similar. Apple ecosystem is something when someone gets used to it, it is a bit tricky for them to walk away and find another place to start over. As a result, they will more likely to purchase other devices with the same brand in order to work simultaneously. It all probably begins with the very first iPhone you purchase, suddenly you have an iPad, a Mac, and an Apple Watch later down the track.

6. What promotions does Apple use to identify more customers?

Apart from the ecosystem that probably makes you fall in love with, Apple also has the trade-in program which will keep you accompany with Apple when you want to either change or upgrade your devices. If you are ready to buy a new product at an Apple Store, you can bring your old device with you. If it's eligible for trade-in, Apple will apply an instant credit at the time of purchase.